When Owning a Car Isn’t the Only Option Anymore: A Real Look at Subscription vs Ownership in India

There was a time when buying a car in India felt like a milestone you proudly checked off your life list. First job, first car—it just made sense. But lately, something’s shifting. You’ll hear people casually mention they “subscribe” to a car the way they do to OTT platforms. Sounds odd at first, but once […]